QRM World Conference - Eindhoven 2018

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The biggest QRM event of 2018

On the 19th & 20th of June, the biggest QRM event of this year will take place at Van der Valk Hotel in Eindhoven, the Netherlands. An utmost interesting and extensive conference that is fundamental for (future) QRM companies. During this three-day gathering, the most recent developments concerning Quick Response Manufacturing (QRM) will be discussed. There will be interesting masterclasses, case studies, workshops, simulation games and plenty of opportunities to network. Special guest is Dr. Rajan Suri, Founder of the QRM strategy.

On Monday the 18th of June, Dr. Suri will provide a Quick Response Manufacturing masterclass specially for 'newcomers'. He will extensively explain how QRM helps drastically reduce lead times. Tickets for this masterclass are only available in combination with a conference visit (Tuesday and/or Wednesday).

The morning of Thursday the 21st of June has been specially reserved for a company visit of choice. Four QRM-minded companies have been carefully selected to give you the best insights of what QRM can do for your company. Please note that it is only possible to visit one company per person. All four company visits begin simultaneously.


Eindhoven is bursting with energy, and we are glad to share it with you. When you google innovation, it is no coincidence that the first images you find are light bulbs. Over 125 years ago, Philips brought light to Eindhoven. Nowadays, Eindhoven is a bustling city in transition, with a constant flow of new developments in the fields of creativity, innovation, technology, design and knowledge.

Discover the broad selection of hotspots, highlights, events and other activities to help you get to know the design capital of the Netherlands. Visit the city centre for some shopping and dining, wander through Eindhoven’s technological past and future at the Strijp-S site or explore one of the other exciting city districts. Discover Eindhoven’s vibe, both in popular hangouts and off the beaten track.

If you wish to read more on what Eindhoven has to offer during your visit, please visit www.thisiseindhoven.com .


A limited number of rooms have been reserved for the QRM World Conference attendees at the Van der Valk Hotel in Eindhoven. If you wish to stay at the hotel during the Conference, please mention the following reference code when booking to receive the special QRM World Conference room price of €80.00 per night : EIN-GF94311. Reservations can be made by sending an email to reservations@eindhoven.valk.com

The hotel is easily accessible by car just off the A2 motorway. Approximately 15 minutes from Eindhoven Airport, 80 minutes from Schiphol Airport Amsterdam and 85 minutes from Zaventem Airport Brussels.

Van der Valk Hotel Eindhoven
Aalsterweg 322
5644 RL, Eindhoven
+31 40 211 60 33

      Meet, network and share knowledge

        During the conference, the focus will be on the following issues:

      Become a strong, competitive company in a globalizing economy

      Increase customer satisfaction


      Drastically reduce lead times


      Improve the quality of your products


      Successfully implement changes in your organization


      Lower the overall organizational costs


      Enable your organization to respond quicker to rapidly changing markets

      Develop your staff and increase their involvement and ownership



      Monday, 18th of June 2018

      Pre-Conference Tutorial

      QRM Cases

      13:00 - 17:00

      Masterclass Rajan Suri

      A half day masterclass on: Quick Response Manufacturing (QRM). A competitive strategy for low-volume products, custom-engineered products and lead time reduction throughout the enterprise. Using QRM, companies have reduced their lead times by 80-90%.
      Read more

      Keynote Speakers

      09:35 - 10:35

      Scott Forest - RenewAire

      "New" facility on a "Mature" QRM foundation: Getting and keeping a time-based mindset and culture.  
      It has been more than 15 years since RenewAire committed to QRM in their effort to achieve business excellence and set themselves apart from the competition.

      Read more

      10:50 - 11:35

      Pascal Bos - JAZO 

      Working on QRM with PRET
      How can you ensure that your employees enjoy going to work? Everybody knows that this leads to higher productivity, better cooperation, less absenteeism, fewer accidents and ultimately more profitability. Pascal Bos tells how he transformed the organization into a place where people have PRET (FUN) daily. 

      Read more

      11:35 - 12:20

      Allard Droste - Aldowa

      How does work become fun and effective again?
      In a very interactive manner Allard will take the audience into his world, where employees become co-entrepreneurs again. He will discuss how to create an environment in which people gain back their strengths.

      Read more


      13:20 - 14:00 -  Track 1


      How to serve the medical device industry better thanks to QRM?
      After a severe downturn, Forecreu diversified into orthopedics based on their unique proprietary technology.  Despite the clear attractiveness of its technology, the company’s long lead times (up to 25 weeks) were hampering its growth.

      Read more

      14:00 - 14:40 - Track 1


      How Sumitomo reduced the office lead times by 50%
      Sumitomo's QRM journey started in 2013, with the main objective of reducing the lead times in office processes. Subsequently, all workers were trained in QRM and a group of QRM champions were founded to serve as ambassadors for the rest of the company.

      Read more

      15:10 - 15:50 - Track 1 

      Eugène Perma

      Nothing ever stops an order. From order to delivery through the distributional channel
      In order to provide their clients with shorter lead times, Eugène Perma decided to engage in a company wide transformation. During their first pilot, the company reduced its lead time by 70%, from order to delivery. 

        Read more 

      15:50 - 16:30 - Track 1


      How QRM resulted in shorter lead times and improved our Total Cost of Ownership
      Provan  has been successfully applying QRM since 2012. They have experienced a lead time reduction of more than 80%, and seen an overall reduction in the Total Cost of Ownership for their clients thanks to their focus on time.

      Read more

      13:20 -14:00 - Track 2


      How to build a leadership pipeline with QRM
      Michael will take you into the world of leadership & QRM and reveal how they have overcome their leadership challenges by building a new leadership pipeline. During the implementation of QRM within Suselbeek's organization, Michael discovered that letting go of old leadership styles was one of the stumbling blocks.

      Read more

      14:00 -14:40 - Track 2


      QRM as a tool for creating a well organised structure
      This talk will explain how a new organizational structure with cells was implemented in a medium-sized company. The main goal of the re-organization was to retain the advantages of a small company whilst avoiding the problems of uncontrolled costs that a bigger company may face.                

      Read more

      15:10 - 15:50 - Track 2             

      Esco Couplings 

      How we reduced our lead time by 75% in a high mix/low volume market
      Esco Couplings NV manufactures a large variety of customized couplings for different markets. In the past, the variety of products resulted in unpredictable delivery times and the commitments to the customer could only be met by extraordinary efforts. 


        Read more

      15:50 - 16:30 - Track 2          

      OJ Electronics 

      When Quick Response becomes a way of thinking
      OJ Electronics implemented its first Quick Response Manufacturing cell in 2014 as a "one stop shopping" QRM cell, focused on producing prototypes to support R&D. The focus on time was necessary to meet the Time to Market goals OJ has for new product introductions. 


        Read more


      13:20 - 14:40 - Track 3   

      System Dynamics

      A practical approach to System Dynamics. Experience a practical approach to one of the core concepts of Quick Response Manufacturing: System Dynamics. Gain insights on how a better understanding of capacity and resource utilization, controlling queues and reducing variability can have a significant on positive impact on your business.

      Read more

      13:20 - 14:40 - Track 4

      How to implement QRM

      There are many company success stories about the results acheived due to the implementation of QRM. This makes it clear that QRM is a powerful strategy in the current market. However, the question most companies ask themselves is how to implement QRM? This workshop provides you a with a plan and deals with how to implement QRM.

       Read more

      13:20 - 16:30 - Track 5

      Office Simulation Game 

      The Office Simulation Game is designed to demonstrate the difference between the typical functional office arrangement and a Quick Response Office Cell (Q-ROC), by simulating the processing of orders for airplane interiors. In the first round, participants are organized in traditional departments. Teams are then formed for the second round.
      Read more

      15:10 - 16:30 - Track 3

      How to attract interest in QRM

      When you start change within a company, it is essential that your co-workers are motivated in heading in this new this new direction. Censor has set-up a teaser program to enthuse people in QRM and explain the main principles in a short and playful manner. This is vitally important in getting your QRM implementation up and running.

      Read more

      QRM Cases

      15:10 - 16:30 - Track 4

      MCT by Rajan Suri

      Using MCT-Mapping to identify lead time reduction opportunities. Manufacturing Critical-path Time (MCT) is a precise time-based metric which highlights improvement opportunities by clearly quantifying system-wide waste. The metric can be used for your internal operations and your supply chain.

      Read more

      Organizing the Shop Floor in High-Variety/Low-Volume

      Scientific Track

      Tuesday, 19th of June 2018, 13:20 – 16:40 


      Shop floor organization is an important topic within manufacturing companies and it receives substantial attention in Lean/QRM practice and in Operations Management literature. Managers working in a high-variety/low-volume (HV/LV) context, demand short and reliable product lead times. This asks for a good shop floor layout and cell design, combined with an appropriate planning and control strategy. Good leadership of the HV/LV cells is needed to organize the workforce and improve continuously. Card-based systems can be helpful to control the flow of work at the shop floor and to support work organization. Also, operational managers have to understand the opportunities of new technology and its impact on shop floor organization. This track covers all these topics and presents new insights from the applied research.   

      The track is linked to the so-called EuroLean/QRM project which focusses on the needs for education of (future) operational managers in HV/LV. In this project, some important ideas were thought up and elements developed for creating a Living Learning Community (LLC) for (future) operational managers and researchers in HV/LV. This LLC may serve the QRM community well.


      13:20 - 13:50

      Key topics in HV/LV shop floor management - an introduction to the EuroLean/QRM project

      By Erlend Alfnes from the Department of Production and Quality Engineering at the Norwegian University of Science and Technology, Trondheim, Norway.

      Read more 

      13:50 - 14:20

      Design of a POLCA Cellular System: linking FTMS thinking and Factory Physics Principles

      By Jannes Slomp from HAN University of Applied Sciences, the Netherlands.

      Read more 

      14:20 - 14:40

      The role of leadership in the transitioning process towards autonomously functioning cells

      By Paul J. van Loon from Censor | For Change and Ken Soedira from the University of Tilburg, the Netherlands.

      Read more 

      15:10 - 15:40

      Card-Based, Pull Control Strategies for a High Mix Manufacturing System

      By Oladipupo Olaitan from the Department of Production and Quality Engineering at  the Norwegian University of Science and Technology, Trondheim, Norway.
      Read more

      15:40 - 16:10

      Human robot collaboration and operator guidance in flexible assembly

      By Gu van Rhijn from TNO Sustainable Productivity, The Netherlands.

      Read more 

      16:10 - 16:40

      Elements of a Living Learning Community for Operations Managers and Researchers in HV/LV

      By Menno Herkes from HAN University of Applied Sciences, The Netherlands and Benjamin Buetfering from the University of Applied Sciences Osnabrueck, Germany.
      Read more 

      Wednesday, 20th of June 2018

      Keynote Speakers

      09:20 - 10:00

      Florian Weigmann

      Industry 4.0 meets QRM - a perfect match for manufacturers
      Industry 4.0 is everywhere, but when it comes to cases of explicit use and benefits there are many vague statements and promises. In the course of the presentation you will get insights how Industry 4.0 can be made tangible and executable for manufacturers when it meets QRM.

      Read more

      10:00 - 11:00

      Niels Pflaeging - BetaCodex

      Complexitools: How to revitalize work and make entire organizations fit a complex world – aligned with QRM principles and sooner than you think
      In the domain of the complicated, pretty much any method will often suffice. Complicated problems can be solved with checklists, rules, processes, plans, milestones, machines and algorithms.

      Read more

      15:40 - 16:30

      Paul J. van Loon - Censor

      Stop Down Management
      The modern, future-proof organization has to be a Quick Response Organization; more flexible and more adaptable than ever. Operating in a classic rake-structure will no longer get the job done. We must change course, organize differently, agile, in cells, with 'we-managers' that are able to connect people and 'shecision makers' who think along with people.            

      Read more 


      11:30 - 12:10 - Track 1           

      Deventer Profielen   

      How we managed to do the work in only 4 days a week
      Deventer Profielen started the implementation of QRM in 2014. Firstly, with a pilot in the customer-specific framework department and later also in the extrusion department. The involvement of the people gave the implementation a boost and thus the results.

      Read more

      12:10 - 12:50 - Track 1                


      Reducing lead times in the cosmetics sector, with continuous manufacturing and irregular demand with small and large batches.
      Nirvel produces both large lots for the massconsumption with low variability and small lots for personalized products. The implementation of a QRM cell in manufacturing and filling sections in a continuous manufacturing environment, resulted in a 30% reduction of lead times.

      Read more

      13:50 - 14:30 - Track 1            


      Developing autonomous teams: the key to their success with QRM
      In 2015, Niko started their QRM journey with just one cell in the Manual Assembly department. Now QRM is spreading slowly but surely. Niko soon realized that a purely technical approach would yield insufficient results. The development of autonomous teams was the real key to unlocking success.

      Read more

      14:30 - 15:10 - Track 1             


      Working autonomously and the art of planning
      Bregil created flow and significantly reduced delivery times by working with autonomous teams. A shared sense of urgency started the improvement journey of the company. Visualizing the status and expressing the value of the employee's contribution turned out to be essential in their approach. 

      Read more

      11:30 - 12:10 - Track 2             


      “Getting it wrong with SAP, getting it right with MCT” - A tale of international conflict & collaboration
      It should all have been so easy. An international project team, backing from the CEO and a predominance of waiting time on the MCT map. Yet three months later, despite the additional capacity of an extra shift, we had only succeeded in redistributing the white space and filling up the warehouse.                

      Read more

      12:10 - 12:50 - Track 2              

      Wagenbouw Hapert

      From 18 to 100 trailers per day due to Lean and QRM
      Wagenbouw Hapert started implementing Lean Manufacturing approximately 15 years ago. Over time, the increasing numbers and increasing product range forced them into implementing QRM. A number of people have followed the QRM Alpha training and subsequently a Q-ROC was established.


      13:50 - 14:30 - Track 2                


      The Fette Speed System – The link between Company Strategy and QRM Production System
      The initial introduction of QRM at Fette in 2015, where a pilot cell has been  launched, showed impressive results. Backed by this momentum, the company aimed to create a 'QRM spirit' throughout the organization.

      Read more 

      14:30 - 15:10 - Track 2                


      How Alcon implemented QRM and restructured a Motorsport Engineering environment
      Learn about Alcon’s first steps in a journey that is already delivering a new way of collaborating, to reduce lead times and improve ‘first time right’ results for complicated bespoke brake solutions. Alcon recognised the potential of QRM when MD Alistair Fergusson was lent a copy of Suri's first book by an employee.

        Read more


      11:30 - 12:50 - Track 3


      How to better manage capacity instead of stock. How POLCA can improve your shop floor management. POLCA is a powerful concept for managing  manufacturing orders, specifically tailored to meet the demands of high mix/ low volume environments; such as make-to-order.

      Read more

      11:30 - 12:50 - Track 4

      Organize for Complexity: An interactive thought clinic

      In this highly participative workshop, or “thought clinic”, Niels invites you to discuss and debate how an organization, by adopting complexity-robust practices and tools, can become sustainably more successful and fit for human beings.

        Read more

      11:30 - 15:10 - Track 5

      FTMS Platinum Game 

      Creating a cellular organisation through the QRM-approach. Creating separate streams for job activities with different complexities and characteristics is a critical step in a QRM-project and requires defining a FTMS (Focussed Target Market Segment).

      Read more 

      13:50 - 15:10 - Track 3

      QRM & Finance 

      The usual financial thinking and reporting in companies is not sufficient within a QRM environment. Not only can it affect the sales by improper allocation of overhead costs; time is also not taken into account when allocating costs. 


      Read more

      QRM Cases

      13:50 - 15:10 - Track 4

      MCT by Rajan Suri

      Using MCT-Mapping to identify lead time reduction opportunities. Manufacturing Critical-path Time (MCT) is a precise time-based metric which highlights  improvement opportunities by clearly quantifying system-wide waste. The metric can be used for your internal operations and your supply chain.

      Read more

      Thursday, 21st of June 2018

      Company Visits

      08:00 - 13:00

      Deventer Profielen

      Deventer Profielen started the implementation of QRM in 2014. Firstly, with a pilot in the customer-specific framework departmen and later also in the extrusion department. Their lead time has now been reduced to approximately 3 days standard.

      Read more

      08:15 - 12:45


      Bregil created flow and significantly reduced delivery times by working with autonomous teams. A shared sense of urgency started the improvement journey of the company. Visualizing the status and expressing the value of the employee's contribution turned out to be essential in their approach.

      Read more

      08:30 - 12:30

      Wagenbouw Hapert

      Wagenbouw Hapert started implementing Lean approximately 15 years ago. Over time, the increasing numbers and increasing product range forced them into implementing QRM. A number of people have followed the QRM course and subsequently a Q-ROC was established.

      Read more 

      08:15 - 12:45

      First Impression

      With the focus on rapid growth, F.I. started to divide the company in to five teams in order to maintain speed in the processes and prevent management layers being created. In doing so, everyone was given full responsibility of their own role, with only one lead per team for coaching where necessary.

      Read more 

         QRM World Conference Eindhoven - 19th & 20th of June 2018

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